American Rug Laundry

American Rug Laundry branding, marketing, and web design
Project Overview
American Rug Laundry, a 120-year-old home services business in the Minneapolis/St. Paul region, needed a face-lift. Their goal was to achieve a look that felt fresh fresh, appeared modern, and retained the legacy of the original brand.
What We Did
Marketing Design
UX/UI Design


We took a customer-centric approach to the American Rug Laundry rebrand. This resulted in a streamlining of content and value proposition, a clear and consistent call to action, and a drastic reduction of visual elements. ARL understands the importance of putting customer first and it shows across their many tochpoints.

before and after logo designs for American Rug Laund\ry


You live with your rugs. They provide several functions in your home. They require cleaning and maintenance in order for you to truly love them the way you did when they were new.


American Rug Laundry is an active advertiser in print, direct, and digital media. Our templated approach allows them to stay on brand and remain efficient as they publish frequently.

Advertising Tear Sheets