About Us

Lake & Pine is founded by digital/creative agency veteran Eric Kassel and eCommerce/music veteran Peter Hilgendorf. The newly formed company is focused on accelerating digital ideas in the the music and entertainment industries. We deliver both the strategy and design that will allow you to deliver a clear message and a visual display that will make your brand stand out.

A Tale of Two Streets

Lake & Pine is named after a pair of streets, one in Minneapolis (Lake) and one in Seattle (Pine). Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Peter

(Pine Street)

Peter Hildgendorf lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Eric

(Lake Street)

Eric Kassel spent 20 years working for Minneapolis agencies and as an independent consultant for brands like Target, Hasbro, PBS, 3M, and Napster. On any given day, he might wear several hats: creative director, graphic designer, illustrator, director, animator, musician.

Also, he really likes hats.

Let's Get To Work

We'd love to get to know you and your business.