Understand

During this phase, we’ll work closely to gather information and insights about the project's goals, target audience, and brand identity. This involves conducting research, analyzing competitors, and defining design requirements and constraints. The discovery phase is crucial in establishing a clear understanding of the project's scope and objectives, which will inform the design strategy and ensure that the final design meets the client's needs and expectations.

The result of this phase is a creative brief and/or strategy document

Explore

During the Explore phase, the design team generates various design ideas  based on the insights and requirements gathered in the Understand phase. This involves brainstorming, sketching, and creating visual and conceptual mock-ups of potential design solutions. The goal of this phase is to generate a range of ideas that can be refined and developed into a more concrete design direction. At the end of the Explore phase, we’ll review and evaluate the concepts to determine which one best meets the project's objectives and can be developed further.

The result of this phase is a consensus on the concept.

Build

During the Build phase, the chosen concept is refined and developed into a final product to be produced and implemented.  This can include creating final artwork files, applying a design to different collateral, creating content, capturing and editing video/audio, animating, testing and refining.

Deliver

Finally, we package up the project for implementation and launch. This involves transferring any design files, providing instructions and guidelines for implementation, and offering support and guidance as needed.  Begin the celebration!