Lake & Pine is a design studio that crafts moving content and loveable experiences.


Lake & Pine design studio was created by designers Eric Kassel and Peter Hilgendorf.  The pair deliver both strategic vision and finished design to brands of all sizes in music, e-commerce, broadcasting, cloud computing, and business services.
United Healthcare Logoliberty mutual logo


Understand Where You Intersect With Your Customers

  • Analysis of audience and competitors
  • Customer journey mapping
  • Content audit

Map Your Road Ahead

  • Audience identification: behavior and trends
  • Audience segmentation: profiles and personas
  • Establish goals and success metrics

Design Your Experience

  • Creative strategy
  • Brand and visual design
  • UX design
  • Messaging strategy
  • Social media strategy

Deliver Your Goods

  • Content creation
  • Web & app design
  • Video & motion graphics
  • Brand experiences and events
  • Music packaging and promotion

Recent Video/Motion Work

Let's Get To Work

We'd love to get to know you and your business.
Lake & Pine
Seattle | Minneapolis