A new website for food automation company Picnic Works that makes the decision-making process easier.
Our client knows that restaurant owners considering at kitchen automation are enticed by the promise that a Picnic Pizza Station offers. They also knew that the answers to a few simple questions were not easy to attain. Picnic hired Lake & Pine to audit the marketing funnel on the website and to apply their process toward making UX and design improvments. The result is a highly usable website that lets restaurants know exactly how a pizza station fits in their kitchen and in their budget.
As practiotiners of the StoryBrand framework, Lake & Pine are always casting the messaging in a customer-centric spotlight. We all agree that the true hero of any pizza story is always that person with a delicious slice in their hand. But in this case we bent our own rules a bit and positioned the Picnic Pizza Station as the champion.
In addition to the homepage hero image featuring a pizza station and a human, visitors are now able to quickly determine physical fit by glancing a pizza station rendered in context and with dimensions.
We made it easier for prospective customers to understand exactly how a pizza station will fit into their budget by restructuring the Savings Estimator tool. Now a potential buyer has a single reactive screen that provides all the necessary inputs required to do a proper estimate.
end of project
Aerospace startup STOKE Space Technologies contacted Lake & Pine looking to transform their story into something exciting for both investors and satellite launch customers.
How do you attract the best and brightest that aerospace has to offer?
We worked with Stoke CEO Andy Lapsa to write and produce a video with a sober and powerful message.
IBM and TechData tasked Lake & Pine with drawing attention to the power of IBM’s Watson cloud computing suite.
Lake & Pine was enlisted to modernize an e-commerce website, differentiate it from competitors, streamline the purchasing process, and maintain crucial SEO rankings.
